JAMES AVERY // Jewelry Company
Logo Design & Guidelines
A bold, classic jewelry brand needed a logo re-design to match.
For the logo I considered the brand’s history, the target audience, and the overall tone of the brand. The client wanted a newly designed logo that exuded craftsmanship, confidence, and boldness. This logo communicates a strong message that’s simple, visually easy to digest, and most of all memorable.
WHAT I DID
I was responsible for the logo re-design and created a style guide for the brand.
