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WORLD VISION // Change The Story

Social Media, Print Ads, User-Generated Storybook, and Posters

World Vision is a non-profit focused on helping children in need around the world.
We set out to increase awareness of their gift catalog program with a very simple, relatable and eye-opening idea.
How different would some classic stories be if crucial items were missing?

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Community Story Writing

These classic stories were great, but we also wanted to create a story of our own. So we did.
And on Facebook, we asked everyone to help us put some words to it, one page at at time.
The winning authors received a physical copy of the book, and a set of posters signed by the illustrator.

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Fans who made a contribution to the story received a poster and a printed book.