WORLD VISION // Change The Story
Social Media, Print Ads, User-Generated Storybook, and Posters
How different would some classic stories be if crucial items were missing from it?
World Vision is a non-profit focused on helping children in need around the world.
We set out to increase awareness of their gift catalog program with a very simple, relatable and eye-opening idea.
WHAT I DID
I was responsible for the art direction and concept for this campaign. We commissioned a British artist named Paul Slater to do the artwork for this campaign. I created the typography (story titles) for the print ads. We created print, social and digital ads.
Print ads
Community Story Writing - Facebook fan-made fable
These classic stories were great, but we also wanted to create a story of our own. So we did.
On Facebook, we asked everyone to help us put words to the story, one page at at time.
The winning authors received a physical copy of the book, and a set of posters signed by the illustrator.
